Team - Jagiellonian Campus Living Lab – Useful Research Center
Jagiellonian Campus Living Lab Team

Center Director
dr hab. Beata Jałocha, prof. UJ
A management scholar specializing in project management, projectification, and participatory forms of collaboration (Action Research, Living Lab). Professor at the Jagiellonian University, habilitated doctor in the discipline of management and quality sciences.
She is a graduate of the Jagiellonian University (Management and Marketing, Pedagogical Studies), studied at Grande École – Bordeaux École de Management in France (now KEDGE Business School), and completed numerous advanced courses, including a one-year business trainer school and a methodological internship in Participatory Action Research at the City University of New York, USA. She also holds a postgraduate diploma from the “School of Thinking” at CLEA Center for Transdisciplinary Research, Vrije Universiteit Brussel, Belgium.
Before joining academia, she gained practical business experience over several years working in corporations (IT, outsourcing).
She was a recipient of the Polish Ministry of Science and Higher Education’s Scholarship for Outstanding Young Scientists (2019–2021), and in 2016, together with Małgorzata Ćwikła, won the Emerald Literati Network Award for the best paper published in the International Journal of Managing Projects in Business.
She is active in multiple international academic networks such as EURAM, AoM, and IRSPM, and serves as a member of the Committee on Science of Science of the Polish Academy of Sciences for the 2023–2026 term.
She is the leader and team member of numerous research and development projects funded by NCN, POWER, and Leonardo da Vinci Transfer of Innovation, among others.

Associate Director
dr hab. Krzysztof Gwosdz, prof. UJ
The economic geographer and expert in regional development, affiliated with the Institute of Geography and Spatial Management at the Jagiellonian University. He researches the processes of transformation in industrial cities and regions, the mechanisms of local and regional development, and the geography of innovation. He combines his academic achievements with extensive experience in carrying out research and consultancy projects for central and local government, as well as business support organisations. He is the author of over 100 academic publications and is actively involved in international research collaboration and initiatives that bridge the gap between academia and practice.

dr hab. Jarosław Działek, prof. UJ
Geographer, sociologist and researcher at the Institute of Geography and Spatial Management, Faculty of Geography and Geology, Jagiellonian University. His research interests focus on the role of social capital in local and regional development, the geography of art and creativity, and public spaces on university campuses. He is a co-founder of the grassroots Kampus+ initiative and a member of the Campus Living Lab team at Jagiellonian University.

dr hab. Marta Najda-Janoszka, prof. UJ
Marta Najda-Janoszka holds a postdoctoral degree (habilitation) in Management Sciences. She is an Associate Professor at the Jagiellonian University in Kraków. Her research interests lie at the intersection of strategic management and entrepreneurship, with a particular focus on the institutional perspective of value co-creation and the dynamics of value capture across different interorganizational arrangements. Within this area, she also conducts in-depth research on innovation processes from both theoretical and empirical perspectives, including the integration of the Science, Technology and Innovation (STI) and Doing, Using and Interacting (DUI) models. Her work takes into account diverse regional and industry-specific contexts, as well as participatory practices. She specializes in qualitative research methods.

dr hab. Monika Jedynak, prof. UJ
Management scholar focusing on inter-organizational collaboration, particularly cooperation with suppliers, as well as corporate social responsibility (CSR) and digital transformation in enterprises.

dr Gabriela Konopka-Cupiał
Graduate of Wrocław University of Science and Technology, majoring in Mechanical Engineering. She earned her PhD in cryogenics in collaboration with CERN in Geneva. Currently Director of the CITTRU Technology Transfer Center at the Jagiellonian University, responsible for collaboration with business, including knowledge and technology transfer, commercial research services, and intellectual property protection, as well as overseeing the Academic Entrepreneurship Incubator. She is a co-founder and current council member of PACTT – the Polish network of academic technology transfer centers, which includes over 100 research institutions.
She is a laureate of the Innovation Brokers program of the Ministry of Science and Higher Education. Since 2009, she has been a member of ASTP – the European association for knowledge and technology transfer professionals.
An expert and trainer providing consultancy and delivering training in the fields of technology commercialization, intellectual property management, and academic entrepreneurship.

dr Kamilla Noworól
Lawyer and PhD in the humanities (management studies). She has worked for over 20 years as an independent consultant in management, moderator of public consultations and debates, and is an assistant professor at the Institute of Public Affairs at the Jagiellonian University, where she also coordinates the Master's program in Social Change Management.
In both research and consulting, she specializes in regional and local development management, as well as participatory public sector governance. She is the author and co-author of numerous expert reports and implementation studies. She focuses on the subject of co-creation in both her academic work and her role as an educator. A passionate teacher, hiker, jazz enthusiast, crime novel fan, and avid gardener.

dr Sylwia Wrona
Assistant Professor in the Department of Management of Non-governmental Organisations at the Institute of Public Affairs, Jagiellonian University, PhD in management and quality sciences. Her academic achievements include authoring one scientific monograph, co-authoring five monographs, editing three scientific monographs, and publishing over forty articles in academic journals and chapters in scholarly books on the management of non-governmental and public organizations. She has participated in research and educational projects conducted by Jagiellonian University, as well as projects realized by the European Union, the Ministry of Infrastructure and Development, the Ministry of Culture and National Heritage, the National Broadcasting Council, and the Kraków City Hall. Her research interests focus on the management of local non-governmental organizations, the development of civil society, and qualitative research methodologies, including participatory and co-creative research approaches.

dr Magdalena Sawczuk
Assistant Professor, research and teaching staff member at the Institute of Entrepreneurship of the Jagiellonian University (Chair of Entrepreneurship and Innovation).
Since October 2024, a member of IBOK – the Institute for Research on Cultural Organizations, and since February 2025 – a member of the Campus Living Lab team. She also collaborates with the Jagiellonian University Academic Business Incubator and the Council of Student Research Societies of the Jagiellonian University. Author and co-author of articles published in renowned journals (including Museum Management and Curatorship, Journal of Organizational Change Management) and chapters in monographs. Actively participates in recognized national (e.g. Summer School of Management) and international conferences, organized among others by EIASM and ACEI.
Her research interests focus on value co-creation processes, innovative activities (including crowdsourcing and crowdfunding), as well as relationship management and stakeholder experience creation, with particular emphasis on the context of museum institutions.
dr Dorota Rak
Assistant Professor at the Institute of Information Studies at the Jagiellonian University. Her research focuses on user information and digital literacy, selected areas of human information behavior, information visualization, service design, and co-creation methods. She is particularly interested in utilizing user-centered design and design thinking approaches to designing solutions that address the diverse needs of library users. She has participated in international and national research projects and is a certified facilitator of design thinking processes.

adw. dr Karolina Mania
Assistant Professor at the Institute of Economics, Finance and Management at the Faculty of Management and Social Communication of the Jagiellonian University in Kraków. Her research interests focus on Internet law, e-commerce, the transformation of the legal services market, legal technology, and synthetic media, including deepfakes.
Dr Mania has completed research stays at universities in the United States and Europe (Fordham University, University of Milan, University of Turin). She served as both a principal investigator and a member of research teams in national and international research projects, including: „Digital identity – organizational stakeholders’ engagement multilevel analysis” (OPUS 19, Narodowe Centrum Nauki, 2021–2025) – a research team member; „E-Justice ODR Scheme” (Komisja Europejska, 2022–2024) – a research team member; „Commoditization of Legal Services” (MINIATURA 2, Narodowe Centrum Nauki, 2019–2021) – principal investigator. She also serves as an expert for the European Commission in the field of digital law, contributing to projects carried out under DG JUST and DG CONNECT.
In addition to her research activities, Dr Mania is committed to promoting science and supporting academic initiatives. Between 2019 and 2025, she was President of the Kosciuszko Foundation Alumni Association, supporting academic and cultural cooperation between Poland and the United States.